Word: mega
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...during the first half of last year, to $55.1 million, compared with an overall local-TV ad increase of 14%. Agencies devoted solely to health-care accounts have seen their business double and triple over the past few years and have started attracting lucrative takeover offers from the mega-agencies...
...bonds. In early 1984 Milken began using the bonds to finance takeover bids. Until then virtually the only way to raise money for a corporate raid was to borrow the cash from banks, which often attached too many strings. Milken was able to raise the billions necessary for a mega-deal by assembling a network of high-rolling investors whom he could call upon to buy junk bonds, or to promise to do so, at a moment's notice. Among them: insurance companies and savings and loan associations looking for a high- paying place to put their money. Before long...
Auction fever has also been fueled by the stock boom, which has created a new class of mega-rich Americans, some of whom are doubtless more interested in the prestige that comes with the ownership of art than they are in the art itself. "A few years ago, there was only a handful of people who could bid $1 million," says Art Dealer Richard Feigen. "Today you have unlimited billions, and at every one of these sales there are new faces...
...supergroups will change the traditional relationship in which the agency is subservient to the client. Says one agency executive: "Clients are really saying, 'When I holler, I want you to jump.' They see some of this power slipping away." As a result, the departure of clients from the mega-agencies has created a windfall for their somewhat smaller competitors. Young & Rubicam has picked up about $120 million in billings from unhappy clients who went shopping for a not-so-giant agency...
Among other things, Goizueta unleashed the blizzard of mega-brand marketing that produced Diet Coke, Cherry Coke and (still being tested) Diet Cherry Coke, not to mention new Coke and the hurried reincarnation of old Coke as Coca-Cola Classic. He shook up the company's mostly franchised bottling operations, causing about 100 of the outlets, supplying roughly 70% of the U.S. market, to change hands. Goizueta's most radical step has been to overturn the cash-heavy financial management championed by longtime Coca-Cola Chairman Robert Woodruff. During Goizueta's reign, Coca-Cola has borrowed $1.3 billion, mostly...