Word: mediumly
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...improve the current state of ENSO forecasting, Scripps and Lamont-Doherty have set up an international research institute dedicated to predicting medium-range swings in climate. Already, says climatologist Antonio Moura, the director, he and other scientists have begun to produce experimental forecasts of the probable impact of the ENSO cycle on selected regions. Thus rice, corn and bean farmers in northeast Brazil, say, could, if adequately forewarned, mitigate the effect of El Nino-associated droughts by planting rapidly maturing varieties of seed. The only hitch is that if they switch and a drought does not occur, their crop yields...
...campaign tries to convince viewers that it's okay to indulge heavily in the "harmless habit" of TV-watching, especially now that the fall season is on its way and the network desperately needs higher ratings. But the ads, trying so hard to bring an ironic hipness to the medium, are as a whole deeply contradictory and display nothing more than the network's own anxiety about the future of television. "TV is good" may be the official theme of the campaign, but there's little positive about the phrase on those yellow posters that ABC has plastered onto nearly...
...world. In fact, and we say with all the disdain we can muster for the elitists who purport otherwise--TV is good." The essay reaches its own peak of self-righteousness when it points out that TV "makes us laugh" and "makes us cry" and asks, "Can any other medium match TV for its immediacy, its impact, its capacity to entertain?" But this argument, however flimsy, is contradicted in the end: "Let us rejoice in our fully adjustable, leather-upholstered recliners. Let us celebrate our cerebral-free non-activity." Certainly the phrase "cerebral-free non-activity" justifies the phrase "Idiot...
...ideology-free screening might not be aware of how much they're missing. Censorware produces unpredictable and often unwanted results (see box), and most filterers consider their blacklists trade secrets. This puts Loudoun County in the position of letting private firms pass judgment on the contents of a medium that's supposed to offer easy access to all--a notion that's especially dubious in the case of the "free public library," Internet provider of last resort for those who can't afford a computer. "We serve the information needs of the whole community," says Judith Krug, director...
...Journal's interactive edition and head of the steering committee. Budde says that if his group agrees to go ahead, it will have guidelines and procedures in place by September on how to win the coveted N rating. "We need to be open to what's happening in this medium and not just say we'd never agree to this in print," says Budde. But Paul Steiger, the print Journal's editor, has a better idea: Let anyone who wants to declare themselves a news outlet. "If they're going to let Bill Gates or one of his minions decide...