Word: mediumly
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...does make good use of the medium," said Joseph P. Chase...
...think it's really important to include multimedia," said Editor-in-Chief Parul Singh '00, adding that there are many Web sites that have done exciting things with the new medium...
From our earliest days as network executives and, before that, as students of the medium and charter members of the first generation of TV viewers, we have lived and worked in his giant shadow. Having established our own production company, we are humbled by the success of a man who started with nothing and by force of will ignited a revolution that has had an unparalleled effect on our society...
...broadcast industry has changed since then, and is undergoing the same kind of technological revolution that occurred when Sarnoff introduced television. Still there are programmers and producers with great passion for the medium, and we count ourselves among them. But now these broadcasters have had to embrace other media as well--cable and the Internet--to avoid being crushed by the furious pace of technology...
...Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger, among other familiar icons of commerce. By the late 1950s Burnett had emerged as a prime mover in advertising's creative revolution, which grew in the glow of television's rise as America's consummate commercial medium. By 1960 Burnett's roster of clients had grown exponentially; at the time of his death the agency's billings exceeded $400 million annually. By last year that figure approached $6 billion...