Word: medications
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Dates: during 1950-1959
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...rating figures to look at last week. On Monday night, CBS's I Love Lucy, the No. 1 show of the last three years, returned to the air. The episode was not topflight Lucille Ball but proved good enough to score 46.8 against 15.8 for NBC's Medic. The big surprise of the evening was CBS's December Bride, a run-of-the-mill situation comedy starring Spring Byington. On its first appearance, Bride won a big 31.4 rating, nearly double that of NBC's competing Robert Montgomery Presents...
This was the week NBC unlimbered its big guns to recapture network dominance from rival CBS. With an expensive ($35,000 a week) film series called Medic, and with the first of its $300,000 "spectaculars," the network hopes to convince viewers that they should twirl their dials NBC-ward. What viewers got in the spectacular line was a musical comedy, Satins and Spurs, starring tireless Betty Hutton in her first TV appearance, and produced by Max Liebman, who won his spurs over the five-year run of NBC's Your Show of Shows...
...Tuneful. Both Medic and Satins and Spurs (telecast in color) proved first-rate. The spectacular (a word detested by everyone at NBC, except the publicity department and President Pat Weaver) was big and tuneful. The book (by William Friedberg and Producer Liebman) contained the usual musical-comedy eyewash: Betty Hutton was cast as an untutored cowgirl who comes to Manhattan, falls in love with a LIFE photographer, falls out of love, falls back in love again. But it was a fine vehicle for the Hutton bounce and enabled her to do her brash singing and dancing against a background...
Courage & Despair. Medic (Mon. 9 p.m.; NBC-TV), the second big NBC threat of the week, also wore the unmistakable mark of the professional. Created and written by James Moser (who learned how on Dragnet), the filmed show is one which NBC hopes will put a big dent in the top rating of CBS's / Love Lucy. Medic may well...
...child became almost unbearably moving as doctors and nurses tried one expedient after another to get it breathing; with each failure, tempers became realistically short, and men seemed helpless before the mystery of birth. The musical background, supplied by Victor Young, was a triumph of unobtrusive mood setting. Medic has the endorsement of the Los Angeles County Medical Association, and most of the film was shot in the rooms and corridors of the County Hospital. The only noticeable divergence from truth came at the show's end, when a nurse asked the doctor: "Shall I tell the husband...