Word: media
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...storm that was buffeting traditional newspapers. Its own title wasn't spared. The Guardian's circulation was 516,000 in 1986; last year, it was down to around 351,000 copies. Unlike VG, however, the Guardian has bet its building that the future lies in so-called media integration - the same single staff for newsprint, Internet and the video and audio reportage that are increasingly turning Internet news into a multimedia circus. The Guardian's new headquarters in the King's Cross area of London - it moved in December - houses enough video studios and fancy hardware to allow the Guardian...
...barriers between the paper's different delivery platforms and end the balkanization of its often hostile tribes. As Rusbridger put it in a column shortly after the move, "There was not enough communication between papers and website, nor coordination of resources across seven days and four or five different media." But the blender approach can also leave an editor with a list of new tricks and a bunch of old dogs. Concedes Rusbridger: "It does sometimes dull the edge of coverage...
...still got a long way to go. In the year ended March 2008, Guardian News and Media Division lost $52 million on turnover of $520 million and figures for the year ending March 2009 are likely to be substantially worse when they are released in the summer. (Fortunately, the Guardian is owned by the nonprofit Scott Trust, whose purpose is to safeguard it from the chill wind of the market.) Like other online newspapers, the Guardian has yet to figure out how to monetize its millions of visitors - in other words, how to make a buck off them. According...
...more than 40 years. The free alternative newspapers I represent have generally written more critically of business--and sometimes their own clients--than most paid publications. There are hundreds of other examples in which the advertising-only model has produced hard-hitting journalism. The bottom line for all news media is the same regardless of model: you'd better produce content that people pay attention to, or you aren't going to have a business. Richard Karpel, Association of Alternative Newsweeklies, WASHINGTON...
...conservative media critic writing for a conservative publishing house addressing a conservative audience, Bernard Goldberg, a former CBS journalist and the author of the media-bashing memoir Bias, doesn't have to do much to notch a best seller. Step 1: sarcastically criticize the "mainstream media" as hopelessly liberal. Step 2: repeat for 20 or so abbreviated chapters. Goldberg's objections to "mainstream media" coverage of Barack Obama are fairly well worn. Among the many complaints, he notes that Obama's associations with the Rev. Jeremiah Wright and former Weatherman Bill Ayers didn't get enough press scrutiny during last...