Word: mcgraw
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Dates: during 1960-1969
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...quarter. Recent congressional elections helped fan the new optimism among businessmen, who may vote Republican and deplore Government deficits, but are prepared to enjoy the benefits of Democratic spending habits. The economy's weakest point is that businessmen themselves are scarcely in a heavy spending mood. A recent McGraw-Hill survey of planned capital outlays in 1963 found that manufacturers, whose spending has the most impact on the economy, intend to increase their capital investment by only a disappointing 1.3% next year. But capital spending is one of the few negatives. Unemployment, though still disturbingly high, diminished from...
Call for Help. Old Town's turnaround began three years ago, when Chairman James H. McGraw Jr., 69,* installed his son James III, 34, as president and brought in as general manager, Marshall Mazer, 41, an ace operating man who had previously headed National Cash Register's research planning board. After analyzing Old Town's cost and price structure, Mazer dropped many money-losing special-order products, raised prices on others enough to bring a profit. "Small companies," says he, "so often don't even know what their products cost them...
...bought control of Old Town after he resigned in 1950 as chairman of McGraw-Hill Publishing Co., which his father founded...
Even without a tax cut, businessmen plan to increase their capital spending by 3% next year, to a bit more than $38 billion, according to a survey by McGraw-Hill. Said its Economist Douglas Greenwald: "This just about eliminates the possibility of any recession next year, but it is discouraging that the economy's growth will continue to be small...
...UNINVITED ENVOY (249 pp.)-James Leaser-McGraw-Hill...