Word: mcdonaldization
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Hennessy, Dean McDonald...
Soccer Coach Jim McDonald has scheduled a game for his local All-Star college team with the professional Boston Celtics for this Sunday. Besides Harvard, players from Tufts and M.I.T. will play for the collegiates...
...when Old McDonald, then 18, was out plowing, he "received the call . . . to go out and preach the gospel of Jesus Christ." He had no trouble becoming a preacher, but he didn't know anything. So he worked his way through school (meanwhile marrying and begetting two sons) and graduated, age 29; with highest honors. His wife graduated in the same class. Then Old McDonald set out to convert Oklahoma because "Oklahoma was bound for hell as straight and as fast as an Indian could shoot an arrow." The McDonalds settled in Sallisaw, on the edge of the outlaw...
...some 40 years Old McDonald preached hard work and hellfire every Sunday, with little visible effect on Oklahoma. Though he claimed to have built more churches "spiritually and physically" than any other man in the State, what he had to show for his pains was penury and insomnia. ("Your mother doesn't care," he would complain, "if I die for lack of sleep. There she lies night after night dead to the world while I am going crazy with sleeplessness...
...McDonald had really always wanted to go back to farming. At 62 he made up his mind to do it. He hated towns. "Jefferson was right when he said that cities were evil [population of Sallisaw: 1,500]." But the two things that made Old McDonald maddest were the way Oklahoma farmers refused to plant anything but cotton, and the way they let their fields erode. He detested cotton worse than sin, and erosion more than murder. He said so in church and out. "All of this here," he told one irate farmer, pointing to the 15-ft. gullies...