Word: mcclelland
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Dates: during 1960-1969
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They will succeed Arthur A. Maass, professor of Government; George A. Miller, professor of Psychology; and David C. Mcclelland, professor of Psychology, who heads the Soc Rel department...
GUMMIDGE: Fine. Now open your textbook to the David Riesman chapter. Here is the eminent sociologist writing about Jargon: "Phrases such as 'achievement-oriented' or 'need-achievement' were, if I am not mistaken, invented by colleagues and friends of mine, Harry Murray and David C. McClelland ... It has occurred to me that they may be driven by a kind of asceticism precisely because they are poetic men of feeling who . . . have chosen to deal with soft data in a hard way." Now then, my boy, is there any better example of flapdoodle than that...
...only you could judge a book by its cover, the current edition of the Lampoon would be the most brilliant to come out in many years. How many good parodies of the Bayeux tapestry have you seen in the last millenium? David McClelland's cover brings the Norman invasion to Harvard and is much funnier than anything British advertisers produced in their summer-long camapign to sell Stout by making fun of the Battle of Hastings. If you see anyone laughing out loud at what's inside the Lampoon (and how often do you see that?), it is probably McClelland...
Perhaps this Lampoon will go down as the one that began the format revolution. Rumor has it that the newly-introduced Table-of-Contents, which brings the contributors off of the musty mast-head, is only the first step in Lampoon president Walker Lewis' drive to reform the layout. McClelland is digging up new type-faces so that the 'Poon can send the stupifying Bodoni back to the Congressional Record. The new look includes photographs, and the full-page ones in this issue are of Harvard's beautiful people." They must have been taken either by W. Laney Thornton...
...will replace David C. McClelland, who is presently serving double-duty as chairman of the Department of Social Relations and director of its clinical program. McClelland was directing the clinical program when he was appointed chairman in 1962. Since then the Soe Rel Department has been looking for "the best man for the job," McClelland said...