Word: mcbrides
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Dates: during 1940-1949
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...Cantabridgians ran across each other in Harvard Square when the Ibis wandered out of McBride's just a touch woozy and ran into the famous anti-Lampoon diplomat who is bringing suit against the funny mag for libel...
...prepare for lean days to come! The serious attitude being adopted toward work, already noted in the Dean's report, will by that time have made Widener the favorite undergraduate nightspot, and the Reading Room will continually be as well populated as it is now before exams. The U.T., McBride's and Dirty Mary's will be things of the past, and the Stag Club will replace its bottles with books. And when the conversation at Mike's Club sounds like a seminar in Paleontology, when Phi Beta Kappa keys are as common as Coop cards, then the latent optimism...
When Miss McBride fluttered into radio, she had behind her an impressive career as a sob sister. A graduate of the University of Missouri School of Journalism, she had worked on the Ledger in Mexico, Mo., the Cleveland Press, the late New York Evening Mail. She had done work for the Interchurch World Movement, turned out articles for the Saturday Evening Post, collaborated with Prince Christopher of Greece on the history of his family. Back in the creative groove again, she has just turned out a book on her childhood called How Dear to My Heart...
Startling to many a sponsor were Miss McBride's broadcasts for WOR. Tooling along at a great verbal clip for 45 minutes, she frequently forgot which products she had plugged, usually wound up her show by asking her announcer if there was anything she'd overlooked. When sponsors complained about her methods, she told her listeners all about it, brought a deluge of letters to support her. Eager to prevent even "one teeny white lie" from, slipping into her program, she once spent an entire Sunday touring picnic grounds to discover how picnickers enjoyed a soft drink...
Besides chitchat about her comings&goings, Miss McBride includes on her programs discussions of art exhibits, flower shows, factories in operation, etc., changes pace by interviewing visiting celebrities. Helping her gather her material now are two researchers, who do preliminary leg work which Miss McBride follows up after she reads their reports. Only written material she uses on the air are a few scribbled notes on a sheet of yellow paper. In her six years on the air, she has received over a million letters. Folksiest broadcast she ever made involved her redheaded nephew on the occasion of his first...