Word: mazza
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...whole, O’Hagan took the field with the first-team offense six times, while Irvin did so just three times. O’Hagan and junior wide receiver Corey Mazza, who led his side with seven receptions for 98 yards, connected twice for scores in the first quarter. Both touchdowns came on drives that began in Lions territory...
Fitzpatrick immediately took charge of his team and, after the Crimson fielded the opening kick, directed the offense downfield in a drive that culminated in a 35-yard touchdown pass to sophomore wide receiver Corey Mazza...
Madison Road Entertainment, a self-described "advertiser-driven television studio," is one of several new companies that specialize in matching the interests of Madison Avenue and Hollywood. "This is a new creative space," says Tom Mazza, president of the Los Angeles start-up, which conceives and plots shows with ad clients in mind and pitches the resulting "advertainment" to the networks. Mazza's firm was behind the Rolaids plug in The Bernie Mac Show and brought Levi's, Crest and Mars to The Apprentice. His company also co-developed a reality show called The Treasure Hunters that NBC picked...
...much product integration will audiences tolerate before turning off, realizing they're essentially watching an advertorial? No one can say for sure, though ratings for one of the heaviest product-placement vehicles, The Apprentice, fell 20% this season. Mazza claims that as long as products appear "organically" in TV shows, audiences won't mind. Under pressure from advertisers and facing rising costs for scripted shows, network execs say they have scant choice but to develop new revenue streams...
...We’re in much better shape than we would have been if Rodney hadn’t been coming back,” Mazza said...