Word: mays
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Dates: during 1950-1959
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Unlike Campbell, General Foods has never had any strong consumer identification as a company, keeps its name in small print on packages. "We felt too much close association would be bad," says Mortimer. "A woman may use Swans Down cake mix but think Calumet baking powder is for the birds." On the other hand, the company yearns for the sort of public image built up by competitor General Mills, is now trying to create that image by publicizing the General Foods Kitchens...
...complexion-conscious teenagers. The industry agrees that geriatric foods are a promising and challenging field, but so far oldsters have not shown much stomach for foods that seem to set them apart, though they are often forced to eat baby foods. General Foods is looking over the geriatric field, may move in if it can figure out the right kind of food...
Charlie Mortimer believes that there is still a great future in convenience foods: "their growth is just beginning." Better methods of packaging, freezing, mixing and cooking are on the way to tempt the housewife. She may soon be able to duplicate the cooking feats of big hotels and restaurants; many of them now move individual meals from freezer to plate in two minutes via an infra-red range. A new method of freeze drying may replace many of the present frozen foods with dehydrated foods that will not have to be kept in a freezer...
...revolution has already gone beyond the mere limits of natural food. General Foods' Tang is a completely artificial product created in the laboratory. Scientists have already isolated 30 volatile elements in coffee, some day may be able to produce artificial coffee that tastes just as good as the real thing. Charlie Mortimer, a "show me" man, admits that there are some practical limits to the revolution in the kitchen. Says he: "You cannot sell me on some new food called 'Glatsky' that will have all the nutrients of a steak. I want my steak...
Post-Office Immortal. In his last years, Whistler was racked by debts, and fought a losing battle of telegraphic wits with Oscar Wilde. Whistler's best was the telegram he sent to the church where Wilde held his wedding: FEAR I MAY NOT BE ABLE TO REACH YOU IN TIME FOR THE CEREMONY. DON'T WAIT. Had he lived to his centenary (he died in 1903), the aristocratic Whistler would have been crushed by something far smaller than a telegram. His Arrangement in Grey and Black: Portrait of the Painter's Mother, as Whistler titled the portrait...