Word: mayering
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...week. They could not have been startled by the information that they were in a fierce financial pickle. Since talkies were established in 1928. the cinema business has been going rapidly downhill. Last year was its worst. Of first-line companies, only Loew's, Inc. (of which Metro-Goldwyn-Mayer is the producing subsidiary) made an appreciable profit ($7.43 per share). The others made a panicky attempt to economize by cutting salaries and production costs; to increase efficiency by bizarre shifts in personnel; to increase profits by copying any picture that showed signs of making money...
Most popular pictures of the year were Forbidden and Attorney for the Defense (Columbia); Five Star Final and The Man Who Played God (First National, Warner); Bad Girl and Delicious (Fox); Tarzan and Grand Hotel (Metro-Goldwyn-Mayer); Shanghai Express, and The Smiling Lieutenant (Paramount); The Lost Squadron and Common Law (RKO) ; Frankenstein and Spirit of Notre Dame (Universal). Scarf ace (United Artists) cost most ($800,000) to make...
...Garbo (MGM), who was planning to retire until last fortnight when she was reported to have lost $1,000,000 in the failure of the First National Bank of Beverly Hills, may make a picture for Paramount. Joan Crawford (MGM) last week finished Rain for United Artists. Metro-Goldwyn-Mayer will lend Clark Gable to Paramount in exchange for Fredric March. Warner Brothers may return Ruth Chatterton for one picture to Paramount, whence they lured her last year. Universal will lend Lew Ayres to Metro-Goldwyn-Mayer for one picture opposite Norma Shearer. Next year Paramount is likely to adopt...
Metro-Goldwyn-Mayer...
...considered Reporter Rogers good copy. "It's a mistake about Will Rogers being so rich," wrote he. "John D. Rockefeller Jr., recently in Chicago, is much richer than Mr. Rogers, who if you asked him 'Where is your next million coming from,' would have to answer, 'From [cinemagnate] Louis Mayer, I suppose, but I really don't know. These are terrible times...