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...second score, which tied the game at three apiece midway through the third period, provided the first glimpse of rookie Jimmy Fraser, who assisted on the tally. Senior Charlie Johnson threaded a pass to Fraser through the McGill defense, allowing him and Pelle to skate in unimpeded. Once goalie Mathieu Poitras committed, Fraser—skating with that unit only because senior Dan Murphy had been ejected in the second period—flipped the puck across the crease to Pelle, who tucked it into the vacated net. TWO-MINUTE MINORS Sophomore Alex Meintel was sidelined by a sprained ankle...

Author: By Timothy J. Mcginn, CRIMSON STAFF WRITER | Title: Crimson Falls in Exhibition Match | 10/24/2005 | See Source »

...prepare for the M5 project, Coke's global brand manager from Mexico, Eugenio Mendez, traveled the world to see what kids are drinking and what styles and products they favor. Meanwhile, senior vice president Marc Mathieu put together a secret marketing playbook called The Manifesto, highlighting Coke's pop-cultural branding history--from the famous Santa series to its man-on-the-moon ads. Hoping for a more modern hit, the company sought out hot design firms to deliver a new image...

Author: /time Magazine | Title: Coke's Quest for Cool | 10/14/2005 | See Source »

...radical departure for a company that buys advertising by the ton, but given the lagging sales line, Coke's executives realized they had better be open to experimenting with their best-selling cola's image. "There was clearly a point where we lagged behind in innovation," says Mathieu. "If we need to be an icon again, we need to understand what it takes to be an icon...

Author: /time Magazine | Title: Coke's Quest for Cool | 10/14/2005 | See Source »

...protocols for the supposed Jewish takeover of world governments, The Protocols of the Elders of Zion first appeared in Russia in 1905. Divided into roughly three parts, The Plot begins as a kind graphical literary biography, tracing the life and influences of the real author of Protocols, Mathieu Golovinski. A seedy, low-level aristocrat, Golovinski distinguished himself with the Tsarist secret police as a lawyer with a talent for fabricating evidence against accused enemies of the state. Eventually exiled to France, he was tapped to produce a document that conservatives in the Tsarist court hoped would smear the nascent revolutionary...

Author: /time Magazine | Title: A "Plot" to Change the World | 5/14/2005 | See Source »

...three years of abuse, and did not act when social workers warned of possible pedophilia. And France's prisons could not apparently rehabilitate those accused men who had already served time for pedophilia; they resumed their crimes after they were released on probation. "This is a national problem," says Mathieu Garnier, director of the president's office for the local Maine and Loire council. "All French society needs new systems to be more efficient and new means to treat people sentenced for sexual crimes." The details of the abuse are horrifying enough, and the tales of mothers as pimps...

Author: /time Magazine | Title: A Town Called Angers | 4/17/2005 | See Source »

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