Word: massagee
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Since the invention of the portable massage chair in 1986, seated massage has become the fast food of health care, particularly in the workplace. Businesses, even quite small ones, are discovering that massages make a cheap bonus, improve morale and encourage employees to work longer. And since people remain clothed...
Why the new enthusiasm for massage, a practice at least as old as grooming? (Earliest known spa: the Roman bath.) Many therapists attribute it to people's greater awareness of the effect stress has on health, and the wider acceptance of alternative or complementary medicine. Then there's the Pashmina...
Part of massage's current appeal has to be its sheer availability. There are now 950 state-licensed massage schools in the U.S., 14% more than there were even two years ago. Last year they turned out an estimated 30,000 new graduates (or "body workers"), all eager to get...
The rise of spa culture also plays a role in the mainstreaming of massage. Hotels, such as the hip L'Ermitage in Beverly Hills, Calif., that formerly touted their state-of-the-art gyms are ripping them out and replacing them with spas. Radissons are adding spas, as are many...
The fanciest purveyors try to top one another with combinations of techniques, spiced with beauty treatments. Grove Park Inn Resort and Spa in Asheville, N.C., offers "Fire, Rock, Water and Light," in which the client's body is patted down with cool water, exfoliated with a blend of sugar and...