Word: marketing
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Dates: during 1950-1959
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...hours before slaughtering.) Manufacturers agreed to stop selling stilbestrol to caponette raisers, and the farmers agreed to stop using stuff they will no ' longer be able to get. The Department of Agriculture was stuck with the job of buying up $10 million worth of caponettes already on the market...
Significantly, regular book publishers are eying the growing art-book market, and many have plunged in. Simon & Schuster has on its list John Canaday's clear, instructive Mainstreams of Modern Art ($12.50). Viking produced the year's loftiest cheesecake with Masterpieces...
...Government confiscated the company in 1942, and put Francis Brown, then a young Government attorney, in charge. The Government sold the company for $29 million in 1952, and within five years its yearly net exceeded that. But success was not guaranteed. A year after the stock went on the market at $17.50, it dropped to $11 before the company developed a cortisone-type drug. Then it found two, prednisolone and prednisone. Today, counting splits, the stock is selling...
Three Classes. Drug firms, said Connor, fall into three classes: 1) "creators"; 2) "molecule manipulators" who change basic drugs around but seldom score "home runs"; and 3) "coattail riders." who do no research, wait for a market to develop, then jump...
...prescribed chemical compound for disorders from arthritis to asthma and hay fever. Instead of profiteering, Connor said, Merck cut the price from $200 to $20 a gram before it had a competitor, then licensed so many other manufacturers that last year it had but 17% of the cortisone group market. Not for seven years did Merck recover its $21.8 million investment. Present to support Connor was Dr. E. C. Kendall, formerly at the Mayo Foundation, now at Princeton, one of three researchers who won Nobel Prizes for cortisone. Said Scientist Kendall: "Cortisone could still be just a laboratory curiosity...