Word: marketer
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Dates: during 1920-1929
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...College Humor, monthly magazine] take particular exception to the attack made on the promotion book we published this year called "An Approach to the College Market." It has helped and is helping to bring advertisers into the college publications as well as our own. . . . Nowhere in the book-will you find COLLEGE HUMOR'S advertising rates published. Therefore when it is stated by anyone, as you have in your column, that by "tacit inference an advertiser can cover substantially the same field for a less amount," it becomes apparent that someone is trying to start something. . . . Relative...
...ignorant, or too wise, to form protective unions, and, as insects, cannot appeal to the S. P. C. A. for justice. If the plans of the apiarist successfully culminate in more honey, it may not be of its pristine saccharinity, coming from discontented bees, and its lowered market value may be punishment enough to the owner. But if the bees grow class-conscious and revolt, making their presence felt as only bees can, let the apiarist stand not upon the order of his going. Retribution is swift and just, especially swift, when it is from...
...interest in connection with the present stock market decline is a book in the Baker Library of the Business School which deals with the first big stock inflation in history. It is called "He Groote, Tafereel der Dwaasheid" (The Great Picture of Foolishness) and is a collection of Dutch cartoons and satires on the speculative craze that resulted in John Law's Mississippi Company on the Continent and the South Sea Bubble in England. The book was stated on the title page to be "Printed as a Warning for Posterity, in the fatal year, of many Follies Among the Wise...
...Mississippi Company was organized by the Scotch economist and gambler, John Law, to run the French finances and monopolize the Mississippi trade. Shares were put on the market at 500 livres and mounted in the course of the craze to 20,000, although French finances were in a bad way and there was no Mississippi trade to speak of. Men sold their all and hastened to Paris, crowding the Rue Quincampoix, the Bourse of that day. Shares even were sold for a company to exploit perpetual motion and "for a design which will hereafter be promulgated." In 1820 the whole...
Appearance (to please ladies) remains the chief car-selling point. Next comes speed; then brakes, pickup, durability, price. The cheaper cars developed a new market during 1928 among people who own luxurious cars and can use an auxiliary gadabout...