Word: marketed
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Dates: during 1980-1980
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...defense in his Florida murder trial before the game shows came on, or as they read of Bundy's escape from jail in Colorado while they sipped martinis before dinner. Thousands of housewives followed the story on a day-to-day basis, talking about it at the super market while waiting in line in front of the magazine rack...
...industry, which now supplies 25% of the nation's energy needs, holds a commanding share of the heating market. It is estimated that gas has 55% of that market, down 1% in the past five years, while oil's slice has slipped from 23% to 20%. Electricity heats 17% of the nation's homes, with the remainder warmed by solar power, wood and propane gas. Last year 365,000 homes were converted to gas, mostly in the patch of Northern states stretching from Maine to Michigan, where oil usage is heavy; this year almost 400,000 homes...
...classic Mustang died after 1968-of obesity. Ford gradually fattened the car, boosting its size, adding 584 Ibs. to its weight by 1971. Sales slowed, prompting lacocca to confess, "The original Mustang buyer is still there, still wanting a good little car. We walked away from the market...
...endowed young women sprawled across the hoods of sportscars or urging Chesterfield smokers to "Blow some my way." What is new is the prurience of the pitch. Says Adman Wayne Stevens of J. Walter Thompson, one of the nation's largest ad agencies: "There's a tremendous market out there and a tremendous effort to be noticed, to be different. It seems that companies, rather than playing 'me too,' are trying look at me.' And sexuality is one of the ways they're going with the 'look...
...dentists are tantalized by the fact that half the people in the U.S. still do not see a dentist regularly, if they go at all. To tap that great undrilled and uncapped market, the A.D.A. has run $2 million worth of print ads in national magazines and TV commercials in Buffalo, Cincinnati and Kansas City, featuring toothy models and the lines: "Dazzle. When your teeth have it, you have it. So go get some at your dentist's." The California Dental Association has supplemented "dazzle" with "doodle." Print, TV and billboards show a smiling woman or man whose front...