Word: marketed
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Dates: during 1960-1960
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...ones). Treasury hopes $3 billion to $5 billion of the old bonds will be converted to the new issue. Chief advantage to the Treasury is that the plan will extend the maturity date on the national debt without disturbing the short-term securities market...
...come at enormous cost. When Du Pont decided it wanted a "poor man's nylon," it experimented for twelve years, spent $50 million before it found Delrin, a formaldehyde plastic with many of the properties of nylon that can be made at considerably less cost. Put on the market about a year ago, Delrin has already started to take a big bite out of the metal industry. In 1961 Chrysler Valiant will sport a Delrin instrument panel, the biggest single automotive use of unreinforced plastic. Several oil companies have bought Delrin pipes for oilfield use. It has already been...
...mother. To make sure baby goes back to sleep, the Evenflo-Lullaby bottle plays Brahms's Lullaby. For the household pets, the new est drinks are Dog Nog and Cat Lap-canned milk for animals, develooed by onetime New York Advertising Man Arthur D. Talbott. While conducting market research on milk use, Talbott discovered that 25% of evaporated milk was bought to feed animals, realized that there was a rich market for a special pet milk. It is cheaper than regular canned milk and better for an animal's nutrient needs...
...Critics also argue with some truth that U.S. business, in its competitive haste to get new products to market, spends too little on basic or pure research to find new breakthroughs, too much on applied research to convert new discoveries into goods and services. Vice President Richard Nixon last week recommended that business join with states and the Federal Government to supply funds for a number of basic research institutes at universities, which would engage in the indispensable exploration of the unknown by "the basic research man . . . who will make the breakthroughs upon which all the rest of our science...
...Made $2,000,000 in the Stock Market, Darvas...