Word: marketed
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Dates: during 1960-1960
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...University still has the largest endowment of any educational institution in the nation. In the middle of August, the market value of securities held totaled nearly $621 million, although the recent stock market decline has some-what lessened this figure...
Franklin Sanders, Assistant to the Treasurer, noted that the University "intends to keep considerable liquidity in its investment portfolio." As a result, $270 million of the endowment at market value is invested in bonds and notes, which can be converted readily to cash...
...seams when tugged by two circus strong men. The ad industry has already run into trouble with the Federal Trade Commission for doctoring Brand X to ensure foolproof inferiority. Last week the inevitable happened: unable to resist the lure of all those free plugs, several firms are on the market with their own, on-the-level Brand X products...
...Onto the market came Brand X Window Cleaner, an efficient, pastelike cleaner invented by former Eisenhower Bodyguard Harry Chafvin Jr., who set up his own Brand "X" Corp. to manufacture the paste and a Brand "X" polishing cloth. Going to market this week are Brand "X" cigarettes, put out by three young Manhattan admen who founded Brand "X" Enterprises. Inc. Brand "X" cigarettes are designed "for the man who is satisfied with nothing less than second best." Says Martin Solow, president of Brand "X" Enterprises: "There are millions of people who don't want to be first, who believe...
...others, such as Piel's beer, are cutting down their use of Brand X. But Brand X has a huge reservoir of good will in TV viewers who resent loud and aggressive commercials, favor the underdog. Manhattan's Brand "X" Enterprises, Inc. is so confident of this market that it is planning to put out a new detergent. Its name...