Word: marketed
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Dates: during 1960-1969
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...confidence over the disjointed summit sessions; thus De Gaulle achieved the "tripartite directorship" of NATO that has been one of his goals since he took power in 1958. Britain and the Continent felt drawn closer together, too; under the cold draft from the East, the bickering about the Common Market suddenly seemed petty...
Sometimes companies are surprised at their success, only to discover that Africans have found an unsuspected use for their product. Parker, which dominates the West African ink market, recently noted that its sales had rocketed and retailers were asking for gallon bottles. Parker finally discovered that its popularity was due to a thirst for education: pregnant mothers were drinking ink in the hope that their children would be born knowing how to write. Other companies have found shoe polish used as face cream, soap as fish bait, hair cream as sandwich spread...
...Rates. For the company that wants to make the effort to tap Africa's market, the cost of advertising in many areas is low. The highest page rate in West Africa is charged by Lagos' Sunday Times (circ...
...rock-solid young conservative-and looks the part. He speaks in precise, legal-brief language, favors vests and affects a rusty black derby hat that was handed down to him from his father. Bicks proclaims his faith in the old-fashioned idea of a free, competitive market that Anti-trust helps protect...
...Absolute size," says Bicks, "is absolutely irrelevant. What is important is the power to control price and exclude competitors." Bicks defeated the proposed merger between Bethlehem Steel and Youngstown Sheet & Tube not because the two together would have controlled the market but because he felt such action would lead to a rash of mergers that would weaken competition in what is already a highly concentrated industry...