Word: marketed
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Dates: during 1960-1969
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Foreign Policy. The U.S. should "lead or inspire'' regional confederations of free nations. First in urgency: a "North Atlantic Confederation," in which major Western nations would build a common market with a joint program of aid to underdeveloped nations. Next: a "Western Hemisphere Confederation" to speed industrialization, land reform and low-cost housing construction in Latin America...
...weeks the Wall Street bullshave been impatiently waiting for the market's traditional "summer rise." Last week, after two listless, post-holiday trading sessions the market bounced upward 4.52 points on the Dow-Jones industrial average for the biggest gain in a month, closed out the week up another 2.02, at 646.91. Whether or not this little bounce would prove the beginning of the summer rise, the surprising and heartening factor in the market's advance was that steels led the way. For the week, U.S. Steel rose 3¼, and Jones & Laughlin, Lukens and Youngstown Sheet & Tube...
...with TV today, only Britain is in a position to rival the U.S. in filling the screens day in and day out with its own products (even if a lot of American fare is served up to British audiences). Up to now the U.S. has largely monopolized the world market for TV reruns, partly because 80% of all U.S. prime-time shows are recorded before showing, hence are readily exportable, while some 92% of BBC-TV originates live. White City's building complex is fittingly shaped in the form of a question mark. And the question to be answered...
Family Affair. For its first try in the world rerun market, BBC-TV is riding on The Third, Man series, based loosely on the adventures of Harry Lime-so loosely in fact, that Novelist Graham Greene, who wrote the original screenplay, has sternly dissociated himself from his kid brother's serial. Though The Third Man got a lukewarm critical reception in London, it has been bought for $1,500,000 (recouping the production cost) by Budweiser and Rheingold beers, will be shown on U.S. screens this fall. Another sales success: a Canadian Mountie series, snapped...
...more than 14% of all programs carried on the BBC and ITV can now originate outside the Commonwealth. U.S. network men in London and New York have been told privately that the quota will become even stiffer unless U.S. broadcasters buy more British programs. Just as the foreign market has long since become the profit margin for Hollywood movies, the British rerun is sometimes the difference between profit and loss for U.S. programs. For example, CBS is inching into the black on Sergeant Bilko thanks to BBC payments...