Word: marketability
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Dates: during 2000-2009
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...STRENGTH With interest rates rising, the case for adjustable-rate mortgages gets stronger. Nearly a third of the home-mortgage market is written in ARMs now, up from 11% a year ago. Is an ARM right for you? In general, the shorter the time you plan on staying put, the better the case for an ARM. They are commonly available in six-month and one-year varieties or hybrids that are fixed for one, three, five, seven and 10 years. The shorter the term, the lower the initial interest rate...
...most common mistakes made by e-tailers eager for a piece of the 1999 holiday market was advertising overkill. Some spent lavishly to build their brands and drive people to their website but then short-changed the rest of the operation. The result: misplaced orders, late deliveries and some unhappy customers. And much of the marketing millions spent after Nov. 1 probably drowned in the sea of other dotcom ads. "Many e-tailers spent way too much money way too late in the season," Weiner says. Toy seller KBkids.com did things right, launching its $43 million ad campaign...
...season. "Overestimate," Sharma says, "and you're left holding the bag. Underestimate, and your customers are putting rain checks in people's stockings." It's a tricky balance, and it affects the bottom line. Many e-tailers have abandoned all hope of profit in their race to win market share. "But if customer-acquisition costs are only part of the red ink," Sharma warns, "then your cost of doing business is too high or you're not charging enough, and you won't be able to survive." A lot of the reasons Amazon has done so well--bigger warehouses, superior...
There is another sizable chunk of the holiday market still left to be served--the procrastinators. E-commerce traffic began to taper off in mid-December as shoppers worried that online deliveries wouldn't arrive on time. Who could blame them? Wal-Mart and others warned Web shoppers as early as Dec. 12 that they couldn't guarantee delivery by Dec. 25. But with overnight delivery, Weiner says, "I don't see any reason why the Net couldn't serve that last-minute shopper." Better get cracking on that back end. --With reporting by Jacqueline Savaiano/Los Angeles
...online community, had just launched a new website-building service called uPublish!, and research manager Jim Olstrom was naturally eager to know whether his customers were having problems creating their home pages. As recently as last November, he would have had little choice but to wait while a market-research firm surveyed users in order to put together a report he might read two months later. Instead, he turned to InsightExpress, the country's first fully automated online market-research service. Within a few hours Olstrom learned from it that some new customers were finding the directions for uPublish! hard...