Word: mario
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Like the lesser celebrity chefs we've all seen so much of, Mario Batali has had it pretty good. After creating and running some of the most successful Italian restaurants in the U.S., he has made enough money to buy Sardinia. He's such a big TV star that even his vacations get made into TV shows. Through his cookbooks, his magazine articles and the deathless repetition of his various cooking programs, he has influenced the way America cooks and eats. But like most celebrity chefs, he understands that mere celebrity is a form of fraud, of failure. What most...
...deck. It's a giant undertaking, but Batali is a force of nature. He is creating all of the restaurants himself, after having spent years away from cooking. Whether he can pull it off remains to be seen. But he's psyched to be even trying. (See pictures of Mario Batali...
...meat restaurant, which will feature two kinds of beef: a grass-fed Italian Piedmontese variety in various raw preparations ("tartare, carpaccio, a little raw-meat salad with apples ...") as well as a grain-fed superbeef that will be engineered at Carnevino by beef guru Adam Perry Lang. "Mario is really out of control with this new project," a young cook told me. "He's so happy to be back at the oven...
...required to follow, for food safety. The man is cranked up. Even the concept of failure seems to be a tonic for him. "There are five ways for everything to go wrong, and I'm a little nervous, but that's exciting," he says. (Watch 10 Questions for Mario Batali...
What about the fact that a restaurant may serve only a few thousand people in one city, rather than millions across a country? Batali has an answer for that: "Good food trickles down, no matter where. When good things happen, they eventually happen in Peoria." (See more about Mario Batali...