Word: margining
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...necessity for such a drastic step ended when President Wilson was returned by a margin of eleven electoral votes. To Secretary Tumulty President Wilson expressed his belief in a parliamentary form of government which, in a crisis, falls as soon as it has lost popular support. Up to this week no Republican had yet suggested that in the event of party defeat President Hoover replace Secretary of State Stimson with Governor Roosevelt and then, with Vice President Curtis, resign...
Candidate of the Radical Party was Arturo Alessandri, 64, who had been President of Chile from 1920-24 until overthrown by a coup d'etat under a General Altamirano. He won by an enormous margin. Snarled defeated Colonel Grove: "I have returned to win now-or later" (presumably by attempting another coup d'etat...
...Wings were rolling out of the machines at the rate of 50 million per day. White Rolls and Paul Jones were still selling well. These four brands had taken advantage of cheap tobacco, the advertising done by the "standard brands," and the opportunity to make money with a small margin of profit ($0.2315 per 1,000, against $1.226 per 1,000 for the 15-centers) to cater directly to Depression-hit smokers. Tycoons Hill, Williams, Toms & Belt, whose advertising had increased U. S. cigaret consumption from eight billion to 119 billion in 20 years, were vexed...
...less than last year. Practically all of this loss will go to the10? cigaret. What can Messrs. Hill, Williams, Toms & Belt do about it? FORTUNE suggests five possible ways of eliminating 10? competition: 1) Raising the price of tobacco just enough to wipe out the ten-centers' profit margin. This can be done by heavy buying, but surplus stocks over a long period would hurt the 15-centers. 2) Ceasing their opposition to governmental increase of cigaret taxes from $3 to $3.50 per 1,000, an expensive remedy. 3) Cutting prices. 4) Putting out special "fighting brands...
...others, with local sales) worried little last week. If suspicion were cast on the quality of their brands they could point to their sales as proof that the public likes them. They are all oldtime tobacconists, sure they can keep costs down low enough to profit on a small margin. They point out that tobacco has averaged 19? per Ib. for the past 20 years, is not likely to rise far above that. As for the fairness of taking advantage of advertising-increased cigaret consumption while not advertising themselves, they only shrug their shoulders...