Word: margining
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Other unsold successes: Clare Boothe's Margin For Error, William Saroyan's The Time of Your Life, the bawdy musicomedy Du Barry Was a Lady, which if filmed would have to be housebroken or probably go in one Hays Office door and out the other; the John Barrymore fandango, My Dear Children; and, despite many reported deals, The Philadelphia Story...
...price of Standard Brands common, which hit 37⅜ in depression 1933, thumped down to its record low, 5⅜, last December and this week was hovering around 7. Broad explanation was that while Standard Brands net sales were holding up fairly well, the profit margin was growing narrower and narrower. In 1937, beating the bushes with such radio headliners as Rudy Vallée (for Fleischmann's Yeast and Royal Gelatin Desserts), wooden Charlie McCarthy (for Chase & Sanborn Dated Coffee), "One Man's Family" (for Tender Leaf Tea), Standard Brands ran up record net sales...
Franny Simpson and Charley Lutz kept the Crimson out in front, breaking through the vaunted Yale none defense time and again and breaking up the attack of the taller Eli guards. Twice the margin by which the home team led was eight points, and to the capacity crowd it appeared that the impossible was about to happen...
...lead. The Ed Buckley and Sam White sank foul shots, Bud Finegan dropped a goal from under the basket, and Charley Lutz dribbled through the Yale defense to score, and Harvard was out in front by six points. A moment latter Buckley and Franny Simpson scored again and the margin went up to eight. The score at the half kept this lead intact...
From then until the end of the game it was only a question of whether Harvard could hold their margin. The answer came with Cobb's last minute shot and the overtime disaster