Word: maps
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Snapple was then the hot brand, so Vultaggio needed a way to distinguish his iced tea from his new rival. He picked the name Arizona after staring at a map; his Uncle Vito had moved there to ease his asthma. Vultaggio saw pricing as his true opportunity: Why not give the consumer a 24-oz. can at the same price as Snapple's 16-oz. bottle? After developing the drink with the help of a "flavor house" in New Jersey, Vultaggio dispatched his sales force to Manhattan. "Some of those guys couldn't sell lemonade in Saudi Arabia...
...pouring its resources into making a product that works well, looks good, and is easy to use. There is no realtime traffic feature, nor is there an MP3 player, or the infrared or Bluetooth connectivity found in other products. It?s just a compact dashboard device with a full map of the US, ready to give you turn by turn instructions...
...search by zip code as well - you don?t have to know a zip code, but if you do, you can identify your destination very quickly. There?s nothing raggedy about the visuals. Not only is text exceptionally readable, but features like forests and rivers appear clearly on the map as you drive. Like some other navigators (but not all), a twilight sensor built into the device adjusts brightness levels and screen colors for day and night...
...Taylor, 42, appeared wearing an ECOLOGY NOW T shirt, fatigue pants and a pistol in a shoulder holster. Despite setbacks suffered by his 10,000-strong forces in skirmishes with ECOMOG troops, he vowed that he would not give up the fight. "Look here," he said, pointing to a map of Liberia. "This is all ours -- except for this little piece called Monrovia, and we are going to keep on fighting as long as one foreign ECOMOG soldier remains on our soil." The damage inflicted on Liberia by ECOMOG artillery fire and aerial bombing, which is carried out by Nigerian...
...would have ready ways to threaten to use it. In 2004 Iran unveiled the Shahab-3 missile, with a range long enough to reach Israel and southern Europe. At the military parade in which it was first shown, one of the missiles carried the scrawl WIPE ISRAEL OFF THE MAP...