Word: many
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Dates: during 1990-1999
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With the lira down and the nation rocked by the Mani Pulite, or Clean Hands, kickback investigations, Italians need some good economic news. They looked for it, naturally, in the Milan fall ready-to-wear shows, just ended, hoping in part that a recovering U.S. economy will send a windfall of clothing orders their way. One enticement: with the weaker lira, price tags will be at least 15% lower than last year's. But the critics' reviews were mixed. Clown motifs, gold frogging, Tyrolean touches or military flourishes cluttered many of the outfits and seemed inappropriate for local customers...
...Declares Ungaro: "A woman doesn't need a lot of money to be elegant. She can be chic with clothes bought from a supermarket chain." In the men's market, where the move toward lower- priced lines is less pronounced, second collections include Versace's V2 and Armani's Mani...