Word: manned
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Dates: during 1950-1959
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This ingenious approach was first tried five years ago in New York by a onetime publicity man named Herbert Muschel. With less than $10,000 in capital, Muschel launched PR News Association in Manhattan, a publicity wholesaler that took copy from commerce and industry and moved it-for an annual membership fee of $25, plus a daily charge of $15 for transmissions-over printers installed free in newspaper offices, broadcasting stations and other communications outlets that permitted the installation. Today Muschel has more than 700 paying customers-among them General Foods Corp., Kaiser Industries Corp. and the American Heart Association...
...minutes one evening last week, an audience in Manhattan's Carnegie Hall watched a short (5 ft. 6 in.), pudgy man in white tie and tails play a 1737 Guarneri del GesÙ violin. In that time Virtuoso Isaac Stern, backed by the New York Philharmonic, worked his way through three separate concertos (Bach's Brandenburg Concerto No. 5, Brahms's Concerto for Violin and Cello, Alban Berg's Violin Concerto), giving each of them the luminous tone and the warmly lyric sentiment that are his specialties...
...cover of 60 Years of Music America Loves Best is a reminder that only the most famous U.S. recording company could have put together such an assortment. But the hit album (last week it was selling 5,000 copies a day) also expressed the Janus headed personality of the man who conceived it-a lanky, Viennese-born ex-advertising man and music critic named George Richard Marek...
...Ames Brothers, a recording of Archibald MacLeish's J.B. and Elvis Presley's newest but possibly fading wails (see SHOW BUSINESS). Marek himself is a dedicated opera lover (among his books: The World Treasury of Grand Opera, an excellent biography of Puccini), but he is also the man responsible for an album called Classical Music for People Who Hate Classical Music. His conviction: If he can get customers started on "music, any kind of music," they will soon find they cannot do without it. "As the cigarette people believe, the habit is everything...
...first man shot into space must have a good chance of getting down alive One necessary precaution is some way saving him in case the launching rocket misbehaves soon after leaving the ground. Project Mercury, the National Aeronatics and Space Administration's man space program, plans to accomplish by a rocket-pushed escape device, signed to blast man and capsule free. I week NASA tested this mechanism...