Word: making
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Dates: during 2000-2000
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...here's how he would deal with India's medium-range ballistic missiles. But the more detailed your policies, the more ammunition you give to your opponent - and the press - to use against you. Remember, the President is a CEO; he doesn't have to know how to make the widget, only that people need more and better widgets. If you lay out the fine print of your plans, even the press might be shamed into doing a little work to see if they actually work. Which leads me to Rule...
...even if you give journalists the facts, they're often reluctant to go with them. When I was on the other side, I was constantly saying under my breath to reporters, "Make a judgment." Being committed to some he-said-she-said idea of "objectivity" often makes a journalist a neutral vessel of distortion. Correcting a candidate's mistake is not subjective; it's objective. At the same time, I noticed that people in politics tend to think journalists are biased toward one candidate or another. This is a deep misconception, which leads to Rule...
...CAMPAIGNS ARE ON OFFENSE, AND THE PRESS IS ON DEFENSE By that I mean, a campaign knows which move it's going to make, while reporters just react and try to figure it out. It's like in basketball - the guy with the ball always takes the first step; the defender has to adjust. Let's suddenly send the candidate to South Dakota. Why? Well, we're not exactly sure; let the press figure it out. Yes, there is more science to it than reporters think, but there's also a lot more guesswork masquerading as knowledge. And speaking...
...moves on, pitching him a story she wants to do for NBC News about Johnson's special assistant. "We want to follow Jack Valenti all over with whatever he does and take pictures," she says, trying to make it sound fun. With her faint Midwestern accent it sounds like she's delivering a line in a musical. "No," Johnson comes back quickly. "You'll have more jealousy here than I can deal with now." She tries again for several more minutes, but Johnson shoots her down...
...times this generational mixing makes the world look smaller now than it did back then. Black-and-white pictures and yellowed news clippings always make people look weightier than they were. But when I think about what drew Mom away from Wauwatosa, Wis., to Washington in 1952, I realize it was the sense that the nation's capital was the center of the world - a place where decisions were made to rebuild Europe, battle the reds and grow a pretty smart economy. Great Men seemed to be doing Great Things, and she wanted that life at the center. The microphone...