Word: makeing
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Dates: during 1990-1990
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Gucci's image make-over comes as part of an overhaul of the entire Gucci organization. The revival is spearheaded by Maurizio Gucci, 42, the founder's grandson, who last year assumed control of Guccio Gucci S.p.A. With the support of Investcorp, a Bahrain-based investment firm that owns half the business, Gucci pared the product line from 22,000 to 7,000 items, and he will probably trim the inventory still further. Among the first products to be eliminated: the cheap, unlined canvas pocketbooks with the double-G logo that were easily copied, and can still be picked...
...million on plastic surgery; he trades faces with a young Adonis named Hans. But the girl still finds Webster repulsive, so he spends $2 million more for Hans' handsome torso. Webster is a big hit on Muscle Beach, but when he's in a swimsuit his spindly legs make his lady ill. So he squanders the last $3 million of his fortune on Hans' legs and one or two other appendages. Perhaps finally he can win his beloved's heart? No; she's eloped with Hans, who now has an old man's body and $6 million. As for Webster...
...VCRs, bookshelves, record stores and CD players. The dominance is especially pronounced on movie marquees. In most foreign countries, the most popular films are from Hollywood: brain-bashing action epics from Schwarzenegger and Stallone, to be sure, but also fantasy romances like Pretty Woman and Ghost. If we make it, they want it -- and lately, if they are Japanese, they want to buy the American companies that make it. Foreign investors realize that in the chancy business of manufacturing popular art, Hollywood has an ever tighter grip on the world's pulse. Since 1985 the overseas take from U.S. films...
...Hollywood did more than make money with its product; it minted, and then exported, the nation's cultural ideology. From the first years of this century, with flickering images of cowboys and comic tramps, the movies were America's most glamorous way of advertising itself to the world. The bustling genius of the American system ensured that to a Peruvian or a Perugian, "the movies" meant Hollywood. And the stars bred within that system sold the movies' myth about America. A Manhattan penthouse became the top of the world when Fred Astaire and Ginger Rogers danced through it; the canyons...
...Hollywood touched the world, so it lured the world's talent to Southern California. Most of the men who built the studios were Jewish immigrants from Germany and Eastern Europe. Writers, directors, designers, cinematographers would make their names in Europe, then stow away to the States. And co-opting like crazy from the start, Hollywood made foreigners its greatest stars: Charlie Chaplin and Mary Pickford, Cary Grant and Greta Garbo. So it is only fitting that the torchbearer, the sword wielder, the giant of American movies, should be an overgrown Austrian with a face and body out of a superhero...