Word: makeing
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Dates: during 1950-1950
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Nobody would make that mistake about John, who looks the merchant prince from the tip of his elegant shoes to the top of his wavy-maned, handsome head. He dresses as fastidiously as a latter-day Beau Nash. A symphony in greys, he orders as many as a dozen suits at a time from exclusive Manhattan Tailor James Bell (other customers: James Farley, Harry Truman). He always sports a deep red carnation in his buttonhole, tucks an expensive handspun, monogrammed linen handkerchief in the pocket beneath it. His silk and poplin shirts are custom-made (by Sulka) with a special...
...exactly 2:30 p.m. every work day, Mr. George (who eats no lunch) goes through a 70-year-old ritual. He nibbles cookies and cake while he makes a "blind" test of five brands of coffee, including A & P's three blends (Eight O'Clock, Red Circle, Bokar) to make sure that the flavor of the company's coffee has not changed...
...growth was just beginning. Mindful of George's early success with the baking powder, the brothers decided they could sell even cheaper by making still more of their goods. They started "Quaker Maid" factories to make A & P's own "Ann Page" preserves, peanut butter, etc. They set up their own American Coffee Corp. to buy direct from the growers in Brazil and Colombia. Still trying to eliminate middlemen, they set up their own Atlantic Commission Co. to buy the stores' produce. They started their own bakeries, candy and pastry shops to turn out everything from...
Hobos & Hell-for-Leather. In 1912, John persuaded his father and brother George to make an experiment. Until then, A & P stores had had charge accounts and deliveries. John, spotting a new trend, proposed a cash & carry "economy store" run by one man, operating at the lowest possible profit and snooting for big volume. The Hartfords opened the first such store, without giving it any name, in a dingy building not far from A & P's most profitable store in Jersey City. In six months, the obscure little economy store drove the bigger one out of business...
...empire. There was always the chance that a dishonest store manager would overcharge, short-change or underweigh. But honest managers also were squeezed. They got so little leeway in their allowances for breakage, spoilage and pilfering that some of them felt they had to cut honesty corners to make a good competitive showing...