Word: makeing
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Dates: during 1950-1950
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...millions of parched throats throughout the rest of Africa and Asia make a vision almost too dazzling for Cokemen to bear. A new bottling plant, complete with badminton courts to attract youthful customers, is about to open in Bombay, India. Japan, where all production is still going to U.S.-occupation personnel, is eager for civilian Coke. Most indigenous palates which have sampled the G.I.s' drink have been pleased. Sighed one Tokyo waitress: "It has the sweet-and-bitter taste of first love...
CALL MEETING TO ORDER. IF WIVES ARE PRESENT, YOU WILL WISH TO MAKE AN APPROPRIATE RECOGNITION OF THAT FACT. HAVE A LARGE CALENDAR HANGING PROMINENTLY IN THE FRONT OF THE ROOM. STEP TO CALENDAR...
...make everybody happy, the good Coca-Cola driver-salesman must be part Boy Scout and part diplomat, with a dash of the movie hero thrown in. His supreme duty: to make friends with the dealers. His list of "do's" commands: "Look your best. Greet the Dealer. Smile . . . Show interest ... Be courteous ... Be honest . . . Keep promises. Make change . . . Thank Dealer." Of course, there are refinements of these simple tenets: "If, for example, the dealer's wife has just presented him with a new baby, the friendly salesman congratulates...
...friendly salesman, of course, does not argue, does not sample the merchandise in the store, does not interrupt when the dealer says something, does not make remarks to women customers. He keeps his mind on the cooler (a subject which takes six hours of lectures and demonstrations alone), sees that it is properly stocked, and that the Coke is placed nearest the cooling unit...
...that was the way Coca-Cola's Bob Woodruff felt about it, the world had better take another swig of Coke and make up its mind to survive...