Word: makeing
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Dates: during 1950-1950
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...Bureau of Restraint of Trade to concentrate on digging into "conditions which encourage monopolistic development." By catching potential monopolists early, FTC hopes to save the Department of Justice much time and work. To speed up all FTC work, the commission also gave its trial examiners authority to make their own decisions-subject to appeal and review-instead of merely recommending decisions to the commissioners...
...theater screen. But of the same group, 59% were willing to pay $1 to see a first-run movie on their home sets. And, carrying the threat that theater owners fear most, Zenith Radio's President Eugene F. McDonald Jr. is plugging away to make that possible...
McDonald has FCC permission to make a three-month test in Chicago this fall of Phonevision (TIME, May 1). His gadget, inexpensively hooked onto a TV set, would enable the home viewer to order movies by telephone, at $1 each, for his living-room screen. The fee, charged on the monthly phone bill, would be split among the movie producer, the TV station and the phone company...
Shape of the Future. Phonevision would not only serve the convenience of the home-loving movie fan-who could save money by letting his family and friends in on the show for $1-but it is the only scheme yet devised to make it profitable for Hollywood to turn out quality feature-length films for TV. Potentially, it would yield far bigger profits than the country's 20,000 theaters...
Both McDonald's idea and the production of films for free TV may make more headway as the Government continues to split movie studios from theater control. Even when the moviemakers are legally divorced from the theater owners, and probably for a long time thereafter, Hollywood is likely to favor the exhibitors as its best customers. But eventually, though many of the theaters will undoubtedly survive, the stormiest upheaval in entertainment history seems destined to bring the moviemakers to a prosperous peace with the enemy...