Word: makeing
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Dates: during 1950-1950
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...conditioned, aseptic temples of healing. In Manhattan next month, the W.M.A. (a federation of 39 national medical associations) will take final action on replacing the tradition-crusted Hippocratic oath with the snappy, streamlined Declaration of Geneva, drawn up two years ago. Last week the modernists claimed enough votes to make the change...
...show opens with a child actor wishing he could be some character in fact or fiction. No sooner said than done: with Mr. L's "magic" intervention he becomes Abraham Lincoln or Christopher Columbus, Hercules or the Count of Monte Cristo. To make these transformations, Tripp employs the simplest form of theater. Aided only by his wife, Ruth Enders, and two other permanent cast members, he has staged convincing battles between armies of Crusaders and Saracens, as well as AH Baba's capture of the Forty Thieves. Out of some toy boats floating in a washtub he created...
...attempt by Chicago's H. W. Gossard Co., one of the biggest U.S. foundation garment makers, to make men "girdle conscious." It hoped that its recumbent model-who, of course, was so well-formed that she had not the slightest need for a girdle-would make men take another look at their wives and hustle them around to the store for a tighter or, at least, better...
This was a new sales tactic in the corset industry. But Gossard was in the midst of a $600,000-a-year ad campaign (double last year's), which it hoped would make it the biggest company in the field. With a potential market of 55 million women over the age of 15, U.S. corset & brassiere makers now sell $400 million worth of goods a year, are heading even higher. Of the more than 350 companies in the industry, almost half have been started within the past ten years...
...Wobble. Though the Associated combine was liquidated after the crash, Gossard continued to make money, helped by the economies of Production Man Savard and Paris dressmakers' rediscovery of curves. Gossard also helped develop a lightweight, two-way stretch fabric called powernet (used by all big corset and girdle makers today), and got a long lead by using it first. Says Savard proudly: "The fattest kind of woman doesn't wobble when she wears powernet...