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...major way LPGA athletes make money is through pro-am tournaments. A player is teamed up to play a game with a corporate partner, the goal being that after a couple of putts, funny anecdotes, and friendly slaps on the back, sponsors will be buttered up enough to donate. The system requires mutual understanding on both sides. Unfortunately, a nice, shy Korean-speaker with an interpreter isn’t the ideal candidate for this kind of buddy-buddy fundraising. Nor will she rack up viewers in interviews on the major television networks, another large source of sponsorship. From...
...percent of all sports stories, and 94 percent of local television news sports coverage goes to men. The last thing the LPGA wants is to end up like the short-lived Women’s United Soccer Association (WUSA), a female alternative to the popular men’s Major League Soccer. Despite attracting the brightest talents in the sport, from Brandi Chastain to Mia Hamm, WUSA suspended action after only three seasons due to lack of funds. The LPGA is far from that danger, but a gender disparity certainly applies in golf as well. The top women?...
...this election cycle, health care has garnered a lot of attention. But amid the hotheaded debate, one very simple solution to a major health problem in America has never been seriously considered: a tax credit for those responsible enough to watch their weight...
...Obesity is a major public health crisis in the land of the free, and it brings with it a host of undesirable complications and hidden costs. In 2007, almost two-thirds of all American adults were either overweight or obese, and about 30 percent had a body mass index (BMI) of over 30, generally considered the threshold for clinically significant obesity. This epidemic has been associated with a wide variety of high-risk side effects, including ischemic heart disease, congestive heart failure, high blood pressure, and diabetes. Medical obesity leads to a 200 to 300 percent increase in the risk...
...Given the major impact that the obesity epidemic has had on American society as a whole, it’s not surprising that some efforts have been made to combat the plague of excess pounds. Public education campaigns, including a very noticeable series of Internet ads depicting the average American’s stomach as an inflatable beach ball, have been a cornerstone of efforts by various government agencies and the Ad Council to increase awareness of the problem...