Word: mainstreaming
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Dates: during 1990-1990
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...marketers who can tap into the stock of consumer information. Last month Lotus Development Corp. of Cambridge, Mass., introduced a Macintosh-compatible software data base culled from more than 7 million U.S. companies. The $695 package will enable small concerns to enter the business-to-business direct-market mainstream. Another Lotus data base, due early next year, will allow small businesses to tap into the consumer market as well. Says Henry Hoke Jr., publisher of Direct Marketing magazine: "It's brought the mailing-list business to Main Street...
...world Jewish community also repudiated Kahane. Many synagogues and other Jewish organizations refused to allow him to speak at their events. Mainstream voices in the U.S., including the ardently pro-Israel New Republic, routinely bashed Kahane. When Kahane came to Harvard just days before his death, the Harvard-Radcliffe Hillel staff and most of its constituents left the building rather than be present for his appearance. Most of the few who remained argued with him bitterly...
...cash and a need for flash -- he's reaching way upscale, to Armani and Ralph Lauren and the heady heights of bespoke tailoring. The Europhile tailored look that belonged to the hard- eyed Gordon Gekkos of this world is moving into the mainstream...
Despite their problems, mainstream black Christian groups still exhibit plenty of vitality. Even struggling rural Southern churches, hard hit by northward migration, are doggedly holding on with the help of part-time pastors and energetic lay leaders. One hopeful sign in the North and the West is that blacks are no longer drifting into white churches when they move up the social scale. Says Atlanta's John Hurst Adams, senior bishop of the A.M.E. Church: "We are not buying the integration route. We never have and never will. We seek an inclusive society that need not be integrated but values...
...estimated 6 million to 13 million lesbians in the U.S. If the higher number is right, about as many women are lesbian as are black and many more than are Hispanic. While a small, strident minority reject men altogether and advocate feminist separatism, most lesbians are fully integrated into mainstream American life. They can be found in locales ranging from Chicago and San Francisco to the rural enclaves of Northampton, Mass., and Brattleboro, Vt. In Finding the Lesbians, author Janelle Lavelle claims she and her friends have "managed to find other dykes in such alien places as: a Liberty Bible...