Word: mainstreaming
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Dates: during 1990-1990
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Traveling Wilbury:Rumors have it that the musical group has been looking for a guitarist ever since the great Roy Orbison died last year. With his prep school background and solid looks, Bok could add to the group's mainstream appeal. Likewise, even a short stint with Bob Dylan and Tom Petty would go a long way toward rebuilding Bok's activist image. The downside: At this point, Bok's only musical talent consists in being able to sing "10 Thousand Men of Harvard" backwards. Odds...
...inside are gold. Not even a nine-year-old caped-crusader freak will eat black food. The market for children's cereals is toothsome. Almost one-third of the $7 billion worth of ready-to-eat cereals sold in the U.S. is aimed at kids. Ralston Purina, which makes mainstream breakfast foods like Rice Chex, produces about 90% of "licensed character" cereals for youngsters. The products almost sell themselves. Says John McMillan, an analyst with Prudential Bache: "You don't really have to advertize. Just let the kids watch the cartoons...
...fact, the first license issued by Harvard under its new program went to a small company with a product even more out of the mainstream. College Campus Prints, a company in Hyannisport, sells prints of a painting of Harvard which they commissioned...
...progenitors of this conservative cacaphony justify themselves by arguing that it is they, and not the campus's moderates or left-wingers, who truly represent the American "mainstream." Perhaps they are right; and yet this claim is not necessarily something to boast about. At one time, racism and sexism were mainstream American values, and many would argue that they are still pervasive...
...result of the actions of men and women who dared to question the morality of an ethical system which enshrined these values. No doubt the founders of Peninsula, had they been contemporaries of these people, would have been quick to denounce them as "moral relativists," attacking the mainstream values of their day in order to establish their own political agenda. These dissenters stood for tolerance, equal opportunity and an end to discrimination, not "moral relativism...