Word: mainstreaming
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...practiced mostly at the social extremities, in the homes of the very wealthy or in seedy parlors where the handiwork was offered with euphemistic "happy endings." Its health benefits were championed in hard-core homeopathic enclaves, but then again, so was dandelion root. Now massage has gone mainstream. It's the feel-good equivalent of having your teeth cleaned, the more therapeutic version of getting a pedicure...
Blake Jennelle ’04, a Crimson editor, is a social studies concentrator in Adams House. After convincing the Brits that his name is neither Blair nor Bloke, he hopes to dispel the myth that Jerry Springer reflects mainstream American life—although he may not be the best examp le.›
Meyers defended his interpretation of history and his call for workers’ revolutions against mainstream politics...
...also thought it would make a great cover for TIME. Is being a vegetarian really good for you, and does it, as some of its adherents claim, help save the planet? How did this trend go from odd to mainstream? It all tied in, too, with animal rights, which could be the next big social movement in American life. The anti-fur campaign, organic dairies, free-range chickens--they strike me as harbingers of something big to come, maybe not in a decade but during this century. Although I admire the commitment of the animal-rights folks--except for their...
...them in the world, claiming a 24% market share. Starting with 60 employees after a bankruptcy filing in 1986, the company now employs 5,000 people, had 2001 revenues of $1.1 billion and a profit of $112 million. "Once considered an alternative energy, today wind power is a mainstream, environmentally friendly supplement to other sources of energy," says Svend Sigaard, managing director of Vestas. Sigaard says the future is likely to see more offshore wind farms like the one his company is building at Horns Rev. With its high population density Denmark is running out of room on land. Plus...