Word: mainstreaming
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Working as a team, Hunt and Bethell divided the remaining work. “[Hunt] did most of the mainstream articles, like the ones on the college, the graduate schools and the libraries,” Bethell said. “I tended to play around the edges. I have always been interested in the elements of Harvard that are not directly related to academics...
Though I’ve barely dipped my toe in the vast ocean of VES, I’m already finding a strong current of sub-art-house snobbery targeted towards anything with even the faintest odor of mainstream allure. One of the easier marks is the film critics of the four stars variety. I was recently involved in a discussion in a VES class when the name of Roger Ebert was dropped. Like a slab of chum in a pool of makos, the country’s leading film reviewer was quickly disparaged and disposed of. Though I can?...
...some of the greater films of the past few years; his ardent advocacy of City of God, Lost in Translation and Y Tu Mamá También helped elevate what might have been six-figure art-house bombs to veritable box office successes. He often recommends ultra-mainstream spectacles as well, but that is a necessary burden that accompanies the position of head critic at a heavily circulated newspaper. The important point is not that he gave Ella Enchanted a better star rating than, say, Memento, but that he has built notable bridges between experimental filmmakers and mainstream audiences...
...what’s your take on VES elitism, Ebert and the power of film criticism? Should intellectual types join in the fray to back up their less erudite peers? Or should they remain in their bubble, distanced from any potential mainstream impact...
Since then, Tony Scott has audaciously continued to hijack mainstream film. Unlike brother Ridley, the younger Scott has consistently stamped what would otherwise be soulless B-movie fare with a surprising sense of heart, producing a distinctive brand of assured and inventive commercialism. With Top Gun, Beverly Hills Cop II, True Romance, Crimson Tide, Enemy of the State and Spy Game under his belt, Scott has become explosive popcorn’s answer to Tom Hanks...