Word: mainstreamers
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Dates: during 2000-2009
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...culture of hip-hop is a few levels flakier than other types of music,” says Larry Legend, a New York-based hip-hop producer and engineer who has mixed and made beats for mainstream stars like Nas and Jadakiss, as well as underground heroes C-Rayz Walz and DJ Logic...
...matter what kind of music it is, it’s gonna be good, and it’s gonna be successful,” says Jesse Ferguson, label manager for Definitive Jux Records, one of the most successful labels for artists who shoot for music outside of the mainstream...
...love underground hip-hop,” he says. “But in Boston, the more mainstream, basic, beat-driven hip-hop is being pushed underground by the underground...
Part of Cublunk’s mission is to stress that artists like Kinkopf and Shiftee have everything to gain by giving at least a little bit of the spotlight to alternative styles of hip-hop, even if those styles are more mainstream, more traditional, more “street...
...natural resources of Houston (grillz).So where’s next on the curriculum? After seeing this video, my bet’s on the Bay Area. After a decade of regional success and national anonymity, Vallejo, CA’s E-40 finally makes good on threats of mainstream crossover with this release. Turns out all 40 needed was a little help from Lil’ Jon. The Dreadlocked One delivers the song’s thumping production as well as to co-direct the video, both of which are infectiously kinetic. Cuts syncopated with the hyperactive beat switch...