Word: mainstays
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...they made off with the gold and jewelry. Nowadays they skip all that and rifle the corpse's pockets for letters, laundry slips, and just about anything else that will help sell the poor man's story to the movies, TV and even Broadway. Biographies, long the mainstay of the reading public, have become the hottest items in show business. Hardly has a celebrity finished his life-and often only half his life-than some producer is looking for writers and actors to do an instant replay...
...political in that it holds that racial segregation is a necessary and beneficent arrangement and it is economic in that it rests upon a system of exploitation of the labors of one race for the benefit of another; the sale of diamonds by a company which is a mainstay of the regime perpetuates both aspects. Similarly, a society which channels women into clerical jobs, housewifing and waitressing as opposed to either technical/bluecollar or professional work, is making a statement which is both economic and political; Playboy's selling of the image of woman as prostitute and sex object perpetuates sexual...
...mail-order surge is by no means confined to holiday hedonism. While mail order has long been a mainstay for publishers of magazines and books, other firms are being lured into the field, partly because of its attractive economics. Fancy catalogues can be expensive to prepare and distribute, but it costs even more to maintain stores and sales staffs; and mailorder firms generally enjoy a profit of 6% on sales, whereas that of conventional retailers...
...will become the fifth agency under the tent of Interpublic, a company founded on the still somewhat radical idea that an advertising enterprise can prosper by acquiring a lot of firms that are allowed, even encouraged, to compete with one another. The firm's mainstay remains McCann-Erickson, which bills more than $1 billion annually in ads from a long list of blue-chip clients, including Miller Brewing and Exxon. The Marschalk agency, which was a small outfit when McCann-Erickson bought it in 1955, is now one of the fastest-growing U.S. ad firms, handling such heavyweights as Gillette...
...prices. The Mark V lists at $13,067 and is expected to sell well. That presents a problem for Ford. To meet the 19-m.p.g. average this year, the company must offset the thirst of its big models with increased production of little cars. But sales of its mainstay in that field, the Pinto, dropped after the disclosure in July that Pintos of '71 through '76 model-years have fuel tanks that have ruptured in rear-end crashes. So Ford redesigned the tank and is pushing Pinto sales hard. In July, the company began an incentive plan that...