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...major infrastructure" additions; Heineken, the Dutch brewer, and Scottish & New Castle, a British pub operator (try to guess why); Canon, the Japanese imaging company, because "worldwide media attention" means fans will want to record the event; Fuji Photo, a Japanese film company (see Canon); Coca-Cola, one of the main sponsors; Tesco, a British takeaway-food retailer; InterContinental Hotels; Puma, the German sports-shoe company, because of "higher-than-average brand awareness" as all sports equipment gets a lift; and Beiersdorf, a German personal-products manufacturer. It seems clear that you could substitute, say, Anheuser-Busch for Heineken or Kodak...

Author: /time Magazine | Title: How to Score | 5/15/2006 | See Source »

Owen Wilson voices Lightning McQueen (as in speed and Steve), the hottest rookie on the circuit, and doesn't he know it! He's got drive, heaven knows, but no perspective. Who needs friends, or a pit crew? He's a one-man show! Ka-chow! Lightning's main rivals in the movie's opening race are "the King" (racing legend Richard Petty), who's going for one last win before he retires, and a dirty-driving mug named Chick (Michael Keaton), who's so rotten that one of his sponsor decals reads htB, for Hostile Takeover Bank...

Author: /time Magazine | Title: Get Your Motor Running | 5/14/2006 | See Source »

...youngest in a middle-class Chicago family of six kids, four of whom are girls, Rhimes says the banter of women is the most familiar sound in her world. In fact, her mother, who returned to school and earned a doctorate in education after raising her children, was the main inspiration for Dr. Bailey (Chandra Wilson), the take-no-guff senior resident and one of the series' strongest characters. Having graduated from Dartmouth in 1991, Rhimes tried writing advertising copy, novels and then movies. Her films--Princess Diaries 2: Royal Engagement, Crossroads and HBO's Introducing Dorothy Dandridge--all deal...

Author: /time Magazine | Title: Television: A Woman and Her Anatomy | 5/14/2006 | See Source »

...field, though, Adidas has scored with product innovation, and after all, it's the boots that boost the bottom line. In March the company launched the +F-50 Tunit, a soccer shoe that allows players to mix and match three different components--the main body, or upper; the insole; and the cleats, or studs--to adapt to different playing conditions. (Most serious players buy several pairs of soccer shoes for that purpose.) Want a red, lightweight boot for playing on a soft surface? Use a wrench to replace the short studs with long ones, slide in a lighter sock liner...

Author: /time Magazine | Title: Competition: Global Game | 5/14/2006 | See Source »

While your overview of the foibles of the U.S. health-care system presented plenty of food for thought, you missed one of the main reasons for its decline. American health care is no longer about the well-being of patients. It's about making money, which means that doctors have to reduce the time they spend with each patient. Until we fix our dysfunctional health-care system, which values dollars more than lives, Americans will continue to be mistreated. TRISHA TORREY Syracuse...

Author: /time Magazine | Title: Letters: May 22, 2006 | 5/14/2006 | See Source »

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