Word: magic
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Dates: during 1940-1940
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...Planck, the Wave Mechanics of Heisenberg. Out with Kekule's theory of molecular structure, Helmholtz's electrodynamics, the chemistry of aniline dyes, etc. Out with microscopes, telescopes, cameras, and other instruments requiring lenses, perfected in Germany, fundamentally of course for military usage. Out with Ehrlich's "Magic Bullet," Mendel's laws of heredity. Finally, but not until our program has been completed, out with the sterilization of innocent peoples...
When Stokowski's orchestra swings into Tchaikovsky's Nutcracker Suite, the ballet on the screen turns into flowers, fairies, fish, falling leaves, mushrooms. Mickey Mouse appears in the title role of Paul Dukas' Sorcerer's Apprentice, with silent gusto steals the bearded sorcerer's magic cap. commands the broom to fetch water, forgets how to stop it, nearly drowns in the deluge that follows. To Igor Stravinsky's rip-roaring Rite of Spring, a primeval world, complete with dinosaurs, bubbles up, parades by, dies down. To Mussorgsky's spooky Night on Bald Mountain...
...world, blows up the Grand Canyon and brings love to the lives of slim, handsome Ahmad (John Justin, now a pilot with the R. A. F.) and the buxom, slant-eyed Princess (June Duprez). The sinister forces are led by Conrad Veidt, who conjures up more dire magic and dirty treachery than the screen has seen since Dracula...
...aisle floors illuminate only small areas. American Cyanamid Co. announced what it considers a better idea: aisle rugs treated with fluorescent dyes, bathed by invisible ultraviolet radiation from small tubes. Such rugs glow softly all over, interfere with nothing on the screen. General Electric's House of Magic at the New York World's Fair has a fluorescent aisle...
...fell while Export was staging a victory dance on another front. It had invaded Pan Am's semiprivate preserve-Latin America-by buying a phenomenally successful line called TACA (Transposes Aereos Centre Americanos). To the superstitious natives of Central America, TACA is a byword with a touch of magic. Many of them who have never seen an automobile cheerfully clamber into a TACA transport, grin across the aisle at U. S. or English businessmen heading to or from Pan Am's main stem...