Word: madrid
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...much of the world soccer has long served as a form of ritual combat onto which neighborhoods, tribes and even nations could project their most passionate enmities. When Real Sociedad, the pride of the Basque country, comes up against Real Madrid, the soccer symbol of the Spanish crown, it's more than simply an athletic spectacle involving 22 men and a ball. And when a Republic of Ireland striker puts one past the England goalkeeper in an international fixture, the roar heard across the Irish Diaspora expresses a passion that long predates the game of soccer itself. But just...
...fans in the city and elsewhere in Britain; today it can expect to move millions of shirts and other paraphernalia to a global fan base, with the Asian market representing a huge new growth market. That fact, more than any other, explained the decision of Spanish giants Real Madrid to sign Manchester United's English icon, David Beckham. Beckham is a good player, of course, but hardly a great one - his real appeal is as an icon, a handsome, soft-spoken married man (his wife Victoria is better known as Posh Spice) with a global pop-idol appeal, nowhere more...
...Real Madrid marketing chief Jose Angel Sanchez told British writer Martin Jacques, recently, "Eventually, you may get just six global brand leaders. People will support a local side and one of the world's big six. We have to position ourselves for that." Jacques goes further than Foer in posing some of the questions and tensions raised by globalization on the way the game is played, watched and organized. Where the loyalty of a fan base has traditionally been organized on the basis of local, often sectarian or political affinities, he notes, that hardly helps turn it into a global...
...theory, if another blackout occurred next month, the backup system would make the Olympic venues islands of light in a darkened city. Last week's blackout was the most dramatic in Europe so far this year. But Greece's electricity problems are hardly isolated. A fire at a Madrid substation last week caused a blackout through much of the central city. Last summer there were two power failures in Italy, including one that lasted 18 hours, and Prime Minister Silvio Berlusconi is warning that more could come this summer. Britain also had two blackouts because of problems with its grid...
...Real Madrid marketing chief Jose Angel Sanchez told British writer Martin Jacques, recently, "Eventually, you may get just six global brand leaders. People will support a local side and one of the world's big six. We have to position ourselves for that." Jacques goes further than Foer in posing some of the questions and tensions raised by globalization on the way the game is played, watched and organized. Where the loyalty of a fan base has traditionally been organized on the basis of local, often sectarian or political affinities, he notes, that hardly helps turn it into a global...