Word: macs
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...accusation that Marxist theoreticians are as dour as they are unintelligible, the favorite Red comeback is the case of John Strachey. Cousin of the late Lytton Strachey, heir to an English baronetcy, former M.P. who in 1931 quit the Mac-Donald coalition government to join the Reds, John Strachey is a softly athletic six-footer who lectures in tails. Smoothtongued, witty, he has made himself a favorite with middle-class lecture audiences, while his Coming Struggle for Power (1933), the first and only "Party line" bestseller, made him a reputation as the nearest thing to a popularizer of the nearly...
...through-the-ranks career-factory manager in Newport News, clerk in Manhattan, a two year stint in Bulgaria buying Turkish leaf tobacco. Thence he returned to Manhattan to work again for American Tobacco, later for Tobacco Products Corp., one of whose possessions was Melachrino. There he met Rube and Mac. In 1920 with his bride, a Boston girl named Rachel Riley, lanky Mr. Chalkley shipped for China to be second in command of a Tobacco Products Export Corp. factory in Shanghai. Twice during that period Rube Ellis journeyed to Shanghai and the two men became firm friends. In 1924 Rube...
Rube Ellis dropped dead that same year and Mac became president. By 1936 when he, too, dropped dead, Philip Morris English Blend had enjoyed gross sales of $21,000,000 - about 3,800,000,000 cigarets. This was a puny total compared with some 35,000,000,000 each sold by Camels, Luckies, Chesterfields. But it was more than half the 5,300,000,000 of Old Gold. Presumably Lorillard Co. executives, who in 1926 had spent $15,000,000 to launch Old Gold, breathed easier with Mac's death. Much of the tobacco industry laid Philip Morris...
...better displays, etc. Conversely, with its prices rigid at a high level, Philip Morris has more money per cigaret to spend on tobacco and manufacture. Even so, it probably could not have gone over but for two circumstances at its birth. After years of pushing Melachrinos, Rube and Mac had first-name friendships in most of the nation's tobacco stores. Dealers were told that the new cigaret was Rube and Mac's baby and if they valued the friendship they would help. Dealers were delighted to help because at the moment they were nursing a grudge against...
Since Rube and Mac's personal touch was so vital in Philip Morris' start, there were understandable qualms when the team of Chalkley and Lyon succeeded them. But affable Salesman Lyon soon rivaled his predecessors in cajoling dealers and salesmen ("My name is Lyon but I'm no wild animal. . . ."), and President Chalkley spurred the whole company to fresh endeavor by encouraging initiative rather than following able Mac McKitterick's policy of being a one-man arbiter of everything. He extended the bonus system to the whole company. As the only major executive in the country...