Word: macs
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When Max Boas and Steve Chain set out to write Big Mac: The Unauthorized Story of McDonald's they had their hands on what should have been the material for the modern success story. For McDonald's accomplishment has been compared to that of the man who invented the paper clip. They took the lowly beef patty and made an ideology out of it. How did dining under the heavenly golden arches become a transcendental experience, capturing national enthusiasm with a fervor surpassed only by the space program and World War II? How did just another greasy burger joint become...
...store's sales. The brothers, "out-spieled," reluctantlyagreed. Within five years Kroc had bought out their share of the enterprise. And a few months later, annoyed at the price the brothers had forced him to pay, Kroc opened a clone duplicate of the original stand--which they had renamed Mac's Place--across the road from it, and drove them out of business with their own irresistable name...
...LAST IDOL of the free market Big Mac smashes is that of consumer sovereignty--the freedom to choose from a variety of goods. The burger entourage rolls on, covering over every trace of local color with a uniform circus yellow. Culinary freedom in America is disappearing--what became of the hot dog? And now McDonald's is standardizing the greasy spoon eateries of the world...
Boas and Chain bill their book as "unauthorized" and they are true to their word. In researching Big Mac, they started at the bottom, unlike many "commissioned" corporate historians, who end up producing PR portraits of the top brass, with the blemishes retouched. The authors dug way back into hamburger history, and came up with a lot of dirt that the company hides behind the spotless view presented to the public--such as the $200,000 contribution to the 1972 Nixon campaign that left Ray Kroc's ketchup stained hands just a few weeks before the Price Commission cancelled...
...local bands with first albums and talent. First, The Poussette-Dart Band. Nice guitars with mandolins and reeds. Plenty here to make you forget Fleetwood Mac...