Word: macdonaldization
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...this time he has given it a new informality, with tricks which other Hollywood directors are bound to imitate. Chevalier addresses the audience from time to time and tells them, to make sure that they understand the story, that he is in love with his wife, Colette (Jeannette MacDonald), but tantalized by her best friend. Mitzi (Genevieve Tobin). Most of the dialog, instead of being poorly translated German as is usually the case in Lubitsch opera, is in easy, loosely rhymed couplets. Sample...
From an entertainment at once informal and highly artificial, Chevalier's songs spring spontaneously. Even Jeannette MacDonald's trademark scene, the one in which she shows her underclothes, is bearable. Some Lubitsch touches: a small light going on & off at the head of a bed which contains Chevalier and MacDonald ; Chevalier trying to convince a policeman that the lady with whom he has been entwined on a park bench is his wife...
Promptly though unofficially. Great Britain's Chancellor of the Exchequer, Neville Chamberlain ("Key Man in the MacDonald Cabinet") keynoted in a speech to his Birmingham constituents...
...Malcolm MacDonald, 31-year-old bachelor son of the Prime Minister, returned to the Treasury his entire salary as Under Secretary of State for the Dominions ($5,200 current exchange). "I shall get along nicely," said Bachelor MacDonald, "on what I receive as a Member of Parliament...
...Various systems of balloting will be employed in an effort to ascertain representative opinion of both student groups and the nations represented. In accordance with the new customary mode of Model League procedure, the session will close with a critique of the Assembly meetings as a whole. James G. MacDonald, Chairman of the Foreign Policy Association, a man widely experienced in student organization work along these lines, will deliver the critical summary...