Word: macdonaldization
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Last year PBH began to develop formal courses to academically back up volunteer work. It hired Spencer MacDonald in coordinate in educational program. MacDonald ran a credit seminar on problems of social intervention and volunteering. Barbara Brenzell, a graduate student in Education led a seminar for PBH volunteers on issue and methods of teaching children. This year Robert Harley '73, executive vice president of PBH conducts a Social Relations junior tutorial on the myth of mental illness. As second course for credit--dealing with teaching problems and practices in high schools--will supplement the Teacher Aids Program...
...trouble is that half the cars on Western highways these days must have writers of one sort or other behind the wheel. There is getting to be rather a literary traffic tangle in which only the best drivers-Joan Didion on the Los Angeles freeways, Ross Macdonald in the canyons, Larry McMurtry on the asphalt-beribboned deserts-can make the trip worth...
When Burroughs Corp. President Ray Macdonald recently spied a Dali lithograph of a bullfight hanging on an office wall, he jokingly ordered a secretary to paste the letters IBM over the head of the vanquished bull. For the normally straitlaced Macdonald, this was an unusual act. He may not be entitled to the matador's highest accolade, the ears, but he is fighting an impressive battle. Macdonald took charge of the Detroit computer maker half a dozen years ago, when it ranked a distant eighth to IBM. Today Burroughs is up to the No. 4 position in terms...
...Macdonald, 59, is different, having climbed through marketing. He joined the company in 1935 as a salesman and later ran its international sales division. To build a savvy computer marketing force, he recruited technicians from one of the company's largest customers, the U.S. military. Today, Burroughs has 21,900 sales representatives drumming up business in 120 countries...
...have attracted a steadily growing international audience and collected a handful of top mystery-writing prizes. More than that, Freeling goes beyond the formulas of suspense to offer a complex picture of postwar Europe, uneasy with its new prosperity and haunted by past fears. In American thrillers, only Ross Macdonald's use of the surf and drug culture of California has similar resonance. Like Macdonald, Freeling writes so well that readers may feel he should devote himself to straight fiction or -considering the state of the contemporary novel-be grateful that he does...