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Fast-forward two years. In the span of time it took for my old Dell laptop to go from a shiny new object of love and affection to a broken-down piece of junk, my new MacBook has gone from a reluctant addition to my life to an essential part of my day. When I walk into my first lecture of the day, it takes me only a few seconds to pull my laptop out of my bag and simply flip it open, ready to go. For me, this is absolutely critical—10:07 am means...

Author: By Eugene Kim | Title: Apple of My Eye | 2/11/2010 | See Source »

Rachel A. Brown’s ’10 first music venue was her bathroom. Her first audience was her MacBook. When she first began recording herself singing and playing guitar, she says a secluded hiding spot was the only kind of performing environment that she felt comfortable with. A lot has changed since then...

Author: By LI S. ZHOU, CRIMSON STAFF WRITER | Title: 15 Most Interesting Seniors 2010: Rachel A. Brown | 12/11/2009 | See Source »

...that's just a simple mouse: Apple has waged similar battles with each of its product lines. 2000's G4 Cube desktop computer was released with a touch-sensitive area to turn on the computer, eschewing the power button. The latest MacBook laptops remove buttons from the trackpad entirely; users click either with a tap of the finger or by pressing the entire trackpad down. The first iPod had five buttons; the current iPod Touch and iPhone have just two. Apple's even expanding the battlefield to its stores - the elevator in the Tokyo Apple Store has no buttons...

Author: /time Magazine | Title: The War on Buttons | 3/19/2009 | See Source »

Like reading, viewing online TV is more solitary. You don't gather the family around your MacBook to watch the Super Bowl. Yet in some ways it's more social. There's no online-video TV Guide to rely on--though some start-ups, like eGuiders.com are trying to create one--so your social connections become your TV guide. And the same interactivity that enhances regular TV-watching is even more immediate with laptop in hand. When I watch Lost, I rush to write a blog post--not so much to get my thoughts out as to see the comments...

Author: /time Magazine | Title: A TV Critic in the Post-TV World | 2/12/2009 | See Source »

MILAN Valextra's MacBook Air cover ($1,460) is a favorite among Italy's tech-savvy fashionistas...

Author: /time Magazine | Title: The A List | 11/17/2008 | See Source »

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