Word: lycra
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...theater, and is a Harvard fashion show regular. But she usually has ample time and a heftier budget. For this dress, Baird needs to cut some corners—and she’s unlikely to have enough time to hem them. Luckily, she finds both navy and gold lycra, which conveniently don’t fray and stretch to allow “mistake room” for fitting on the fly. Armed with fabric, cheap thread and a leftover dollar (“for emergencies”), Baird rushes to her 1 p.m. class. Three hours later...
...exception. And she’s not afraid to admit it.“There are some amazing, uncomfortable costumes,” Poehler says in a phone interview with The Crimson. She recalls one in particular. “It’s a very tight Lycra outfit with lots of jewels and feathers and stuff.” She adds that it “lit up like a Christmas tree.”But for Poehler, one of the comedy world’s biggest rising stars, that kind of wild exuberance and excess is nothing new.BRIDE...
DuPont, which suffered twin hits to both revenue and reputation in the late 1980s and early 1990s, when it had to phase out its production of ozone-destroying chlorofluorocarbons, has made a similar environmental pledge. It sold its Dacron, Lycra and Nylon division--all fossil-fuel-based fabrics--and is concentrating on bio-based materials like Sorona polymer made from starch found in the kernels of corn. DuPont hopes to more than double its revenue from nondepletable resources, to $8 billion by 2015. The company has also cut its greenhouse-gas emissions 72% since 1990 and is aiming for more...
Still, capitalizing on all this new spending isn't automatic or even easy in a country of 1.3 billion. "I don't think that it has ever been more difficult to go national than in China," says William Ghitis, president of global apparel at Invista, the maker of Lycra. One hurdle is the logistical nightmare created by China's sheer size. Motorola has tripled the number of its sales outlets, to 30,000, in just the past 18 months to penetrate deeper into interior markets. Chapman-Banks says it often takes weeks to get new phones to these outposts. Then...
OLIVIA NEWTON-JOHN'S REFRAIN of "Let's get physical," along with the ubiquity of Lycra, started it in the 1980s. Aerobics helped push it into the '90s, and yoga certainly added an aura to the category in the new millennium. Chanel, Prada, Dior and Hugo Boss all capitalized on it a few seasons ago. Activewear has come a long way from the gym and, thanks to relaxed dress codes inaugurated by casual Fridays, it has become a uniform for more and more Americans. But it's not about cotton T shirts and sweats anymore. Today activewear can mean everything...